BRAND IDENTITY
EMMA PLESTED
Paris EveryBODY
A re-brand project, in-house collateral for everyday design needs to promote the company and brand awareness.
This project demonstrates the power of re-branding, to update your look and evolve with the times. The key is consistency in branding, and during a time of brand confusion that consistency disappears creating confusion for customers. Below is a compilation of many projects based on the clients everyday needs. Here we are focusing on Paris everyBODY, however it is a divison of Paris Orthotics LTD, and the branding extends to Paris Orthotics manufacturing LAB for Custom Foot Orthotics.
Design Objectives
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The main goals within the re-brand is to take a few steps back, re-visit the core brand: meaning the values, mission, vision, goals, taglines, and target audiences. This work was reached by a various group of design research projects.
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Consistency is key. After establishing the basics we went on to distinguish the visual differences between the umbrella brand, (this being the two divisions derive from the masterbrand) which is a great way for future expansion of the company.
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Paris everyBODY is a clinical retail space, therefore the branding needs to be a balance of healthcare, clinical and clean with the interest that comes with retail marketing. It fits between, which allows some flexibility within the audience, whether for Health Care Professionals or to end users.
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